MARKETING

Top CMOs Dish on Strategies for Growth and Innovation

Samuel Akorta

2025-12-26

Growth and innovation are top of mind for me as a CMO in Africa. We're focusing on customer-centric strategies that drive engagement and loyalty. With Africa's diverse markets and growing digital adoption, we're leveraging data-driven insights to personalize experiences and build brand love.

We're innovating in digital-first engagement, using social media, messaging apps, and e-commerce platforms to connect with Africa's young, and mobile-savvy audience. Purpose-driven branding is also huge - consumers want brands to make a difference, so we're embedding social impact and sustainability into our brand DNA. And of course, creating authentic, localized content that speaks to Africa's diverse cultures and languages is key to resonating with our audience.

Collaboration is key, so we're working with fintechs, creators, and local partners to amplify our reach and relevance. By staying agile and customer-obsessed, we're driving growth and building brands that win in Africa

Shopping cart

Recent Posts

Fitness: Your journey to Better, stronger you.

Embrace the game Ignite your sporting

Revolutionizing lives Through technology

Enjoy the Virtual Reality embrace the

Top CMOs Dish on Strategies for Growth and Innovation

Related articles

Top investment czars share Insights on navigating Africa's dynamic market